How much is Cristiano Ronaldo worth? Find out here how the Juventus star keeps rolling in the millions through his off-field activities.
As one of the world’s most famous athletes, Cristiano Ronaldo’s net worth has increased massively throughout his career. His talents, image and intuition have made him one of the richest people around.
While swapping Real Madrid for Juventus in 2018 meant a slight pay cut, Ronaldo still netted a cool $109m in 2019. Around $65m came from his salary in Turin, with the rest coming through endorsements. This guy’s appetite for good business never runs dry.
In fact, Cristiano has embarked on more business ventures since moving to Italy almost two years ago. His personal fortune has climbed up to an estimated net worth of $460m (€408m). We should point out, though, that only the player and his management know his true value.
American business publication Forbes, meanwhile, listed Ronaldo as the sixth-highest paid celebrity in 2019. Sitting close behind in seventh was Neymar on $105m, while Lionel Messi edged the pair in fourth on $127m.
Although the Portuguese’s estimated fortune still outstrips both Messi and Neymar to make him the world’s richest footballer.
No matter what happens in his future, Cristiano Ronaldo will never be short of sponsorship offers. The CR7 brand has become a huge worldwide hit, and pretty much everybody wants a slice. It guarantees success for companies right away.
Major firms like Tag Heuer, Clear Haircare, and Nike have collaborated with Ronaldo in the past. In fact, he signed a lifetime agreement with the latter in 2016 worth a reported $1bn. It made him only the third athlete in history to earn such a deal with Nike after Basketball greats Michael Jordan and LeBron James.
Of course, Ronaldo and Nike go all the way back to the player’s first season at Manchester United in 2003. He’s worn many of the manufacturer’s gears and promoted them through social media countless times.
Although a report from sponsorship analysts Hookit in 2016 suggested $1bn was a bargain for Nike. It claimed that Ronaldo’s 329 social media posts endorsing Nike generated $474m that year alone.
Hookit Co-founder Scott Tilton said: “Cristiano is one of the top influencers on the planet who has effectively leveraged his social following and engagement into a media powerhouse to drive tremendous value for his sponsors.
“He’s been incredibly effective at integrating his sponsors into the content he shares with his over 240 million global followers.”
Ronaldo’s biggest social media post of 2016 was on Instagram after winning the European Championship with Portugal. He used Nike’s slogan ‘Just do it’ as a hashtag and in the image itself. The outcome? Nike profited $5.8m!
The Juventus star has also featured on the cover of EA Sports’ FIFA video game series in the past. While major corporations like Tag Heuer, DAZN and Herbalife have struck deals with him.
Perhaps Cristiano Ronaldo’s greatest asset is his very own CR7 brand. It’s really kicked off down the years and ventured into many different sectors. We’ve seen it expand from selling underwear to a full clothing line.
Besides going into the fashion business, Ronaldo has opened two hotels in Lisbon and his hometown of Funchal on the island of Madeira. They are both called the ‘Pestana CR7’. He also plans to open three more this year in Madrid, New York and Marrakech.
While the Madeiran has confirmed in the past, he intends to open a sixth ‘Pestana CR7’ hotel in Paris by 2021.
Should all this go to plan, then guests will be in for a treat. As the Pestana CR7 is a football-themed hotel comprising 48 rooms, with Ronaldo memorabilia all over the place. Visitors can even get an autograph and signed ball from the Juventus star himself under certain conditions, like a three-night stay in Lisbon.
The hallway floors, meanwhile, are carpeted with faux-grass to give the image of a football pitch. Add all the memorabilia he’s donated to the mix, then it’s no wonder Ronaldo’s net worth is so big.
Cristiano also teamed up with US health company Crunch to build a gym in Madrid called ‘CR7 Fitness’ in 2016. In March 2019, he helped launch another business in the Spanish capital called ‘Insparya’ – a hair transplant clinic.
What does Ronaldo spend his money on?
With an estimated $460m fortune, Cristiano Ronaldo has never been shy on splashing the cash. He’s purchased many lucrative properties and sports cars in the past.
To check out Ronaldo’s full car collection, then click on this link here.
AS Diario revealed that the Portuguese brought two interconnecting villas with separate entrances in Italy following his move to Juventus in 2018. His current home is on a hill, boasting spectacular views of Turin itself.
The villa in northern Italy is protected by lush vegetation, which ensures Ronaldo and his family of privacy. There is also a big garden, swimming pool and a gym.
In addition, Ronaldo still owns his $6.2m Madrid home comprising two swimming pools, seven bedrooms, a trophy cabinet and a gym facility. He won’t sell this one anytime soon, considering his close ties in Spain.
Like many top stars before him, CR7 owns his own private plane. The Gulfstream jet is allegedly worth $32m and allows the player to travel while avoiding the huge crowds of fans. It’s an expensive, but necessary luxury for someone of his stature.
While Ronaldo’s net worth has been a great asset for several charities down the years as well. He’s donated a lot of blood and money to healthcare organisations, along with working for Save the Children foundation.