Sir Lynton Crosby wanted £5.5 million in exchange to work on a campaign to make sure Qatar doesn’t celebrate the 2022 World Cup edition.
The 2022 edition of the FIFA World Cup will be played in Qatar.
And since the Gulf country has been awarded the responsibility, there have been many critics of the decision by FIFA.
Now, a report published by The Guardian has shown how one of those critics wanted £5.5 million in exchange to work on a campaign to cancel the 2022 World Cup.
Australian political strategist Sir Lynton Crosby signed in April 2018 “a proposal for a campaign to expose the truth of the Qatar regime and bring about the termination of the 2022 World Cup in Qatar.”
“It is legitimate for one party to use the services of people/entities such as our clients to put important information into the public domain in an effective manner,” said Crosby’s lawyers.
“CTF Partners has decades of experience in running campaigns that change or reinforce voter opinions and behavior,” Crosby said in the document.
“That experience tells us that an integrated campaign, professionally run and deploying all the levers of influence available can be successful.”
“We are confident that though challenging this is equally the case with putting pressure on Fifa to strip Qatar of its right to host the World Cup as for any other campaign that we have run,” he added.
“We would identify all potential ‘allies’ in the media, politics, industry, academia, and government and reach out to them guiding a deliberate attempt to inform and motivate them about the need to reconsider Qatar’s hosting of the World Cup in 2022,” the document said.
“The focus for our dedicated team would be to create activity and interaction, encouraging users to join an online community, sign up, share with their family and friends, like an activity or watch and participate in an event.”
“These supporters can then be mobilized to communicate directly with key decision-makers at FIFA,” the document added.
“No false, misleading or unfair claim about Qatar or it’s World Cup should be allowed to be unchallenged,” said Crosby.
“The campaign should operate on the basis of rapid rebuttal – always ensuring a vacuum is not left to be filled by Qatar or any of the country’s supporters.”