Roma’s social media campaign helped find four missing kids!

In AS Roma’s social media account, every time the team makes a transfer they accompany the news with a photo of a missing child.

Italian Lega Serie A side AS Roma wanted to take the viral nature of transfer announcements and do some good.

In every publication about a new transfer, the Giallorossi publish a photo of a missing child.

And so far four kids have been found thanks to the boost of the publications.

Chris Smalling said: “As a father, it makes me so happy to see that this young girl from my announcement video has been reunited with her loved ones.”

“Hopefully we can help a lot more children find their rightful homes.”

“A fourth missing child has been found! #ASRoma have today been informed that an eight-year-old Kenyan girl featured in the Chris Smalling transfer announcement video has been found safe,” the club wrote on social media according to Goal.

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“We want to use the viral nature of social media transfer announcements to help raise awareness for missing children,” Roma’s head of strategy Paul Rogers said.

“We have a massive social media following and our announcements generate incredible reach and awareness, all over the world.”

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