In AS Roma’s social media account, every time the team makes a transfer they accompany the news with a photo of a missing child.
Italian Lega Serie A side AS Roma wanted to take the viral nature of transfer announcements and do some good.
In every publication about a new transfer, the Giallorossi publish a photo of a missing child.
And so far four kids have been found thanks to the boost of the publications.
Chris Smalling said: “As a father, it makes me so happy to see that this young girl from my announcement video has been reunited with her loved ones.”
“Hopefully we can help a lot more children find their rightful homes.”
“A fourth missing child has been found! #ASRoma have today been informed that an eight-year-old Kenyan girl featured in the Chris Smalling transfer announcement video has been found safe,” the club wrote on social media according to Goal.
“We want to use the viral nature of social media transfer announcements to help raise awareness for missing children,” Roma’s head of strategy Paul Rogers said.
“We have a massive social media following and our announcements generate incredible reach and awareness, all over the world.”
🛑A fourth missing child has been found! 🛑#ASRoma have today been informed by @missingchild_ke that an 8-year-old Kenyan girl featured in the @ChrisSmalling transfer announcement video has been found safe.
On Sunday, another Kenyan child, a 13-year-old boy was also found safe pic.twitter.com/CnQOmkuhEU
— AS Roma English (@ASRomaEN) September 17, 2019