Juventus will don a distinctive kit with Arabic names for their Supercoppa in Saudi Arabia.
Juventus will try to defend their Supercoppa later this weekend. The Bianconeri will go head to head against Lazio to get their hands on their record-ninth trophy.
For a change, the 2019 Supercoppa Italiana will be hosted in King Saud University Stadium Riyadh, Saudi Arabia. And, to commemorate the change in venue, Juventus have decided to play with Arabic namings on their kits.
Juventus’ chief revenue officer, Giorgio Ricci, provided his insight on the club’s decision to inscribe Arabic on their shirts. Giorgio Ricci insisted that Juventus wanted to show their closeness with fans and make their mark as a global team.
“Through this choice, we want to pay tribute to a traditional art form,” he said on Juventus.com.
“With this, Juventus proves to be, once again, close to their fans from all over the world. Whilst surprising with a single jersey, which also confirms the vocation to explore new territories.
‘The collaboration with the great artist, Shaker Kashgari, makes an important appointment like the Italian Super Cup even more special.”