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Ronaldo-nomics: products he could license next

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Cristiano Ronaldo is arguably the greatest footballer of all time. The highly decorated Portuguese and Juventus striker has an incredible 30 major trophies to his name and has won the Ballon d’Or an impressive five times.

His abilities and success have driven his financial wealth to a net worth of $450 million, and when it comes to sponsorship, he is one of the most in-demand names in sports.

Of course, some of his wealth has come from his wages – he is, after all, a strong talent. A large amount, however, has come from the merchandise, product and services that Ronaldo has promoted.

In recent years, Ronaldo has licensed all sorts of products, services and locations – from clothes to an airport. At the age of 35, his career does not seem to be coming to an end just yet. With that in mind, we wonder what products he could license next.

Clothes and apparel

Another obvious choice for a footballer like Ronaldo when it comes to promotional partnerships is clothing. Clothing is already hyper-commercialized in the world of sport: stadiums across the globe sell the jerseys of the teams who occupy them, and the logos of corporate sponsors are emblazoned on kits worldwide for television cameras to pick up during the games.

Ronaldo has proven that he can drive up sales of clothes. When he first signed for Juventus, for example, the club sold $60 million worth of jerseys in just the first day. It is not unlikely, then, that Ronaldo’s promotional team will be spending time working out how to commercialize his capacity to sell clothes even further. Rather than hand revenue over to a club, they would want to keep it in the Ronaldo brand as much as possible.

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Online casino games

Online casino games are potentially a great source of income for a strong player like Ronaldo in the future. A developer like Merkur could be interested in a collaboration – you can read more about them and where to play their games on scams.info. Betting is, of course, a popular hobby in a wide range of sports, more so since the federal ban on Professional and Amateur Sports Protection Act (or PASPA) law, which banned many varieties of sporting betting, was repealed in 2018. And while betting at an online casino game is of course not the same as betting on the outcome of a sports game or similar, it’s not a world away.

Those who bet using online casinos are most likely to have already been involved in – or at least aware of – sports betting. For that reason, a footballer like Ronaldo would be an ideal choice. And he would be following in the footsteps of a variety of other sporting superstars who have fronted promotional packages for online casino games, such as defender Rio Ferdinand who in 2015 tweeted in support of an online casino outlet.

Casino games could even be more amenable to both Ronaldo’s promoters and his lawyers. If he was to lend his name to sports betting websites, there could be a conflict of interest if he was playing in a game which the betting provider was offering odds on. With poker, roulette, baccarat and more, there would be no such issue.

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Infrastructure projects

Online gaming and apparel, though, are fairly standard options for sports stars looking to commercialize their names. Where Ronaldo’s unique status becomes most apparent is in his capacity to sponsor entire building and infrastructure projects. He has, for example, an airport named after him in the archipelago of Madeira. He is also frequently asked to open hotels and other luxury destinations.

While the airport was likely to be a one-off honor, his team may well be considering whether it is possible to get his name tacked on to some more sports-focused establishments, with yet to be built football stadiums being the ideal choice.

Ronaldo continues to be one of the most recognizable modern footballers out there. He has played for some of the biggest clubs in Europe, won all of the prestigious trophies in European football and he continues to excel at the tender age of 35. There are signs of his performances slowing down a bit, but he will no doubt continue playing at the highest level for at least a few more years.

In a world in which advertising is serious business, this recognition translates into big money. And while there’s no certainty when it comes to predicting what Ronaldo’s next commercial move might be, it’s clear that the world his oyster – and that he could choose to promote one of a whole host of products and services.

Cristiano Ronaldo
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