Cristiano Ronaldo and nemesis Lionel Messi lead a list of the most marketable athletes in the world, with the former ranking second.
Cristiano Ronaldo, apart from being one of the best players in the world, is one of the most recognized faces on the entire planet.
The Juventus star has a greater fan following on social media than any other athlete in the world, with well over 200 million followers on Instagram and close to 90 million fans on Twitter.
CR7 has a huge number of sponsors and popular brands including Nike, Herbalife, KFC, Tag Heuer – making him one of the most marketable personalities on the globe.
Ronaldo, however, as it appears, is not more marketable than his nemesis Lionel Messi.
A list of 50 most marketable athletes in the world, on the basis of factors such as actors such as “social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content” was recently released by SportsPro.
Messi topped that list with Ronaldo just behind him in the rankings.
NBA superstar LeBron James was placed third, with Indian cricketer Virat Kohli, Tennis player Bianca Andreescu, and Neymar completing the top 6.