How much is Gareth Bale worth? Find out here how the Real Madrid star makes his fortune and spends it.
Once the world’s most expensive player, Gareth Bale needs no introduction. He’s been one of Real Madrid’s biggest stars over the last decade, scoring decisive goals and winning countless trophies. Pretty much every football fan knows him.
The Wales international has won pretty much every major club honour. From a La Liga title to four Champions Leagues, nothing has been beyond his grasp. Especially in Real Madrid’s star-studded team. The only thing missing is silverware on the international stage.
Since starting out in the Championship at Southampton in April 2006, Bale’s stock has soared. He’s one of the most in-demand footballers around the world. Lucrative sponsorship deals have been falling onto his lap. And while he’s not the most popular man at Real Madrid, the club still pays him a reported €15m-per-season.
The 30-year-old could even have pocketed €53m-per-season had he joined Guangzhou Evergrande last summer. However, Real Madrid blocked the move at the last minute.
Still, Bale continues to bank in his millions in the Spanish capital as one of football’s highest earners. Thanks to endorsement deals, he bagged an extra $6.5m (€5.9m approx) in 2019. Therefore, Forbes ranked him as the 79th highest-paid athlete of last year on $27.1m (€24.8m approx).
All this has helped Bale’s net worth grow to a reported $125m (€114.7m). This estimate makes him the seventh richest footballer in the world. Only Cristiano Ronaldo, David Beckham and Lionel Messi are significantly richer than him.
What sponsorship & business deals does he have?
Gareth Bale’s biggest sponsor has been Adidas since he was just 16. The German shoemaker tied him down to a new lucrative contract in 2014, which is worth £20m and expires this year. No announcements have been released over an extension yet. Although this will surely be just a formality.
Aside from Adidas, Bale has collaborated with EA Sports, BT Sport, Konami, Simba Sleep, Sony and Lucozade. He even featured on the front cover of FIFA 2014 alongside Lionel Messi, who is also on Adidas’ books.
— EA SPORTS FIFA #stayandplay (@EASPORTSFIFA) July 16, 2014
The Welshman has also featured frequently for Nissan’s Champions League campaigns and worked with Foot Locker in 2016.
Helping Bale bank in even more millions in his strong social media following. As of May 2020, he has 43.1m followers on Instagram. Sponsors allegedly have paid him around $185,000 for every sponsored post.
On the business side of things, meanwhile, Bale has set-up a firm called Primesure Limited. He owns exactly 60% of shares, with his parents taking 20% each. The company’s sole purpose is to manage the player’s affairs.
The Real Madrid man has opened an Elevens Bar and Grill in his hometown of Cardiff. He helped design the food and drinks menu, sampling them as well.
Bale also recently launched his own Esports team, Ellevens Esports, in partnership with 38 Entertainment Group.
What does Bale spend his money on?
Gareth Bale uses his wealth to collaborate with countless charity foundations over the years. His biggest partners are UNICEF, JustGiving and CharityStars.
While the personal side of things differ greatly from your average superstar footballer. Despite his millions, Bale’s parents still live in their humble council home in Cardiff. Nobody outside family and friends knows why. Although it’s not down to money, with the pair reportedly making over half a million in 2016.
On the other hand, Bale’s love for golf saw him install a version of Sawgrass’ famous par-3 17th in the back garden of his home in Wales. The residence includes holes from Augusta and Royal Troon.
Many footballers also take pride in owning the latest flashy sports cars on the market, including former Real Madrid teammate Cristiano Ronaldo. But it appears Gareth may be the exception.
As per reports, the six-time Welsh Footballer of the Year only hires his supercars. He is part of a luxury membership system run by rental firm Auto Vivendi, which gives him access to a new hot ride every two months. The scheme reportedly costs £30,000-a-year.
For whatever reason, Bale even had a custom-made aeroplane seat designed for himself. It’s said to monitor noise, temperature and the air particles around him.